Woes van Haaften

Our guest Edwin van Gelder of Mainstudio is known as a graphic designer of books and publications. Yet in our conversation he also expresses his aim to work at a more spatial and monumental scale. He describes his personal trajectory, from graphic designer towards visual author, and how his projects are not formed by question–answer situations; they’re co–creatorships with commissioners. Like a scriptwriter, he develops a language/system, which only later he visually translates.

Co–hosts: Woes van Haaften (founder of New Window) and Joost van Haaften (visual artist and professor Fine Arts at the Gerrit Rietveld Academie Amsterdam). Technique: Rick Haring