Woes van Haaften

New Window is an online platform and design label that gives an insight into the making process of art and design. We commission series of artistic objects and share the story of the realization of objects with the audience. Every collaboration (with for instance Lex Pott, David Derksen, Ola Lanko, Willem Popelier, Simon Wald–Lasowski and Rop van Mierlo) has its own window. Works are displayed and sold online, at events and through selected retailers.

Offering a platform for objects whose background stories deserve more attention is New Window’s main goal. Whether we focus on existing work or commission a completely new collection, every taken step is consistently documented and exposed. Materials, shapes, colours and uses become apparent as the journey evolves.

By sharing the various steps in the making process, New Window unveils a course that generally remains hidden from the public eye. A new world unravels, shedding a light on the elementary ingredients of innovation: inspiration, inquiry and reflection, as well as challenges, failures, encounters and uncovered hidden treasures.